Zensar validated in Gartner Market Guide for Salesforce Implementation Services

Shalini | Myequity news | Date : 17-08-2018 23:00:00 IST

Zensar, a leading digital solutions and technology services company that specializes in partnering with global organizations across industries on their Digital transformation journey, announced that it has been recognized in the (*) Gartner Market Guide for Salesforce Implementation Services authored by Gartner Analysts Patrick J. Sullivan, Frances Karamouzis.

This Research focuses on CRM and CX consulting and implementation projects that utilize

• Salesforce software to achieve the goals set out by sales, marketing, customer service, field service, digital commerce leaders and chief digital officers.

• These goals may include improving customer satisfaction, acquiring new customers, retaining existing customers, creating a single view of the customer, cross-selling to customers, improving campaign response rates, increasing digital channel adoption, driving up customer advocacy or referrals, and/or gaining better margins through improved pricing.

“Gartner defines the CRM and customer experience (CX) implementation service market as project based services to support enterprises in developing a CX strategy and/or to support the design, building, integration and deployment of process changes and technology that are intended to improve the interactions between organizations and their customers.” (*) Zensar is listed as one of the Representative Vendors in the report.

Sandeep Kishore, Chief Executive Officer and Managing Director, Zensar said, “We feel our inclusion in this list reflects our focus on understanding the value of superior experience for our global customers. Digital is the future and we are investing in building skills required to bring about Return on Digital® for our customers. Salesforce is an integral platform and we will continue building our capabilities to meet market demands.”

Commenting on the same, Prasad Deshpande, Senior Vice- President and Global Head of Central Practices Organization, Zensar said, “We understand the importance of digital enablement through Salesforce as our teams of experts have delivered successful implementations. We stay invested into Salesforce stack Eco-system involving technology streams like Commerce Cloud, Lightning, Einstein, etc. We partner our global customers to bring about measurable returns and excellent customer service, enhanced with Salesforce capabilities.”

S. Praveen Padala, Vice President, Enterprise Applications, Zensar commented, “Salesforce is driving the next wave of CX and CRM strategy, as digital becomes the new way of doing business. Our Salesforce CoE (Center of Excellence) has developed a core set of solutions in the field of financial lending, retail loyalty and field workforce management, that are readily deployable in any enterprise setting. Our focus on The Lightning Platform solution delivers out-of-the-box tools and services to automate business processes, integrate with external applications, provide responsive.”

Key Salesforce CoE Offerings includes:

• Salesforce Ecosystem: 10+accelerators - Cloud and Integration, Customer to Cloud migration framework, Legacy to Salesforce Migration framework and Automated Testing for Sales Cloud

• Voice of Factory: Co-development Partner for Force.com® platform, Cloud, Engineered Systems, IoT, Wave

• Salesforce Mobility: We have been using Salesforce as our core CRM system globally. We have adopted Salesforce Mobility, that is reliant on Salesforce driven reports and dashboards

• Whitepapers and Client Workshops: We have executed several whitepapers and on-site client awareness workshops on Salesforce emerging trends, best practices and ROI benefits

About Zensar:

Zensar is a leading digital solutions and technology services company that specializes in partnering with global organizations across industries on their Digital Transformation journey. A technology partner of choice, backed by a strong track record of innovation; credible investment in Digital solutions; and unwavering commitment to client success, Zensar’ s comprehensive range of digital and technology services and solutions enables its clients achieve new thresholds of business performance. Zensar, with its experience in delivering excellence and superior client satisfaction through myriad technology solutions, is uniquely positioned to help its clients surpass challenges they face running their existing business most efficiently, helping in their legacy transformation, and planning for business expansion and growth through innovative and digital ways.

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