Wipro ranked third fastest growing global IT services brand in 2019
Deepthi | Myequity news | Date : 23-01-2019 17:25:00 IST
Wipro Limited, a leading global information technology, consulting and business process services company, has been ranked the third fastest growing global IT services brand in 2019 in a study conducted by Brand Finance, the world's leading brand valuation firm. Wipro is also among the top 10 most valuable brands in the global IT services sector.
According to Brand Finance's IT Services annual report for 2019, which features 15 leading brands in the segment, Wipro has a total brand value of USO 4.002 billion, up 25% on year, emerging as one of the strongest brands in the category with an AA+ Brand rating.
Brand Finance, in their official press release noted that Wipro's significant investments in digital transformation capabilities, niche acquisitions, and a recent brand refresh, have propelled it to the third fastest growing brand in the segment.
The report analyses the brand value and brand strength of the 5000 largest brands across 38 sectors in the world in order to arrive at a list of the world's most valuable brands. Brand Strength is derived by benchmarking brand-related metrics against competitors. It is then used to determine an appropriate stream of forecasted brand royalties, which is discounted to a net present value, the Brand Value.
Milan Rao, President - Marketing, Innovation & Technology and Global Head - Manufacturing and Communications business
said , "We are delighted to be recognized as one of the fastest growing brands in the global IT landscape. The recognition is a testament to our rich technology heritage, sustained investments in building digital transformation capabilities, and deep domain and consulting expertise. These have helped us create lasting value and emerge as a trusted partner to our clients. As we further bolster our innovation ecosystem and capabilities for the digital era, we are confident that our brand value will go from strength and strength."
Last year, Wipro was recognized as a World's Most Ethical Company® by Ethisphere Institute® for the seventh consecutive year and was selected as a member of the global Dow Jones Sustainability World Index (DJSI) - 2018 for the ninth year in succession.
About Wipro Limited
Wipro Limited is a leading global information technology, consulting and business process services company. It harness the power of cognitive computing, hyper-automation, robotics, cloud , analytics and emerging technologies to help its clients adapt to the digital world.