Wipro Digital to expand Asia Pacific design capabilities in Australia

Syfte’s team to join Designit, increasing the design services available for Asia Pacific clients

Deepthi | Myequity news | Date : 11-12-2018 10:10:00 IST

Wipro has taken over the strategic design consulting team at Syfte, an Australian design agency which uses human-centred design thinking to solve compelling client challenges. Syfte’s team of designers will be absorbed within Designit, Wipro’s strategic design arm, further strengthening its design and innovation capabilities, expanding its reach in Australia and Asia Pacific and enhancing the transformation services offered by Wipro Digital. By adding Syfte’s skills and expertise to Designit, Wipro will be better positioned to support its clients’ digital agenda.

“Design is now a part of every digital conversation that we have with our clients. Wipro has a well established presence in Australia. With this expansion, we now bring a substantial and differentiated design and local engineering capability to the market. Our Australian and Asia Pacific clients can expect a design-led approach to business and engineering transformation from our integrated teams at Wipro Digital and Designit,” said Rajan Kohli, President, Wipro Digital.

The combination with Wipro Digital and the opportunity to launch Designit in Australia and New Zealand is a perfect fit for us, as we share similar values around people, organisational culture and strategic design. The service and outcomes our clients have come to expect from Syfte will only be further enhanced. The greater recognition that comes with an international identity will ensure we continue to provide ambitious market leaders, who are our clients, with the exceptional design solutions they deserve,” said Katja Forbes, CEO of Syfte.

About Wipro:

Wipro Limited is a leading global information technology, consulting and business process services company. It’s recognized globally for its comprehensive portfolio of services, strong commitment to sustainability and good corporate citizenship. It has over 160,000 dedicated employees serving clients across six continents.


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