Varun Beverages commences trial production at its Greenfield facility in Punjab for Tropicana juices, dairy based products, carbonated beverages and Aquafina water
India’s first fully backward integrated facility to manufacture the complete range of products - the Company has invested Rs. 550 crore in this facility
Poised to create more than 5000 direct and indirect jobs across the state of Punjab
Deepthi | Myequity news | Date : 08-03-2019 14:55:00 IST
Varun Beverages Limited, a key player in the beverage industry, today announced the inauguration of its greenfield production facility at Pathankot by the Hon'ble Chief Minister of Punjab. This facility will create in-house production capacity for Tropicana fruit juices, dairy based products, carbonated soft drinks, Aquafina water, Gatorade and Lipton ice tea. Spread over ~41 acres in Pathankot district of Punjab, it will be the first fully backward integrated facility in India to manufacture the complete range of above products at a single location.
According to Mr. Ahmed ElSheikh, President & CEO, PepsiCo India "We are grateful to the Government of Punjab under the guidance of the Hon'ble Chief Minister for their support to this project. PepsiCo started its India journey from Punjab over 30 years ago and this latest investment by the PepsiCo ecosystem is a reiteration of our commitment to our Indio business growth story. PepsiCo's new facility will act as a hub to address the growing demand for our well-loved beverage portfolio amongst consumers in the State and beyond.”
Commenting on the development, Mr. Ravi Jaipuria, Chairman, Varun Beverages Ltd. said, “The inauguration of this production facility is in-line with our endeavor to strengthen our presence in fast growing categories. The addition of these product categories to our portfolio will result in better asset usage as the seasonality in these categories is relatively lower and will augment our return ratios and profitability metrics going forward. The facility is strategically located close to target markets which will reduce time to market and enable optimization of freight & logistics costs, aiding margin expansion. The creation of another world class production facility will be a huge boost for the local economy creating and securing jobs well into the future."
About Varun Beverages Limited:
Varun Beverages Limited (VBL) is a key player in beverage industry and one of the largest franchisee of PepsiCo in the world (outside USA). The Company produces and distributes a wide range of carbonated soft drinks (CSDs), as well as a large selection of non-carbonated beverages (NCBs), including packaged drinking water sold under trademarks owned by PepsiCo.