Asepto by Uflex grab eyeballs at Propak China

Shalini | Myequity news service | Date : 24-07-2018 04:00:00 IST

Uflex Limited,India's largest multinational flexible packaging materials and Solution Company, made an astounding impact at thePropak China exhibition that was held during 11-13 July 2018 in Shanghai New InternationalExpo Center (SNIEC), Shanghai, China. The company showcased its ASEPTO brand, an asepticliquid packaging brand crafted by Uflex Ltd. as an exhibit, which won high appreciation for itsunprecedented feature, i.e., holographic packs. In exhibiting so, Uflex successfully tested theinterest level of global beverage manufacturers for holographic applications in aseptic liquidpackaging. The talking point feature not only made Uflex the first Indian company to showcasethe holographic packs in China, but also allowed global beverage manufacturers industry takenote of India's superior manufacturing ability. The ASEPTO holographic feature mesmerized the attendees at the exhibition who took great interest for having identified a unique way topromote their products/brands.

The existing Chinese market has presence of only metalized pack with a market scope of 2bnpacks per annum, however without options when it comes to superior aesthetics. Therefore,holography entering in this market will be a new buzzword for Aseptic Packaging and will givebrand owners countless opportunities to enhance their brand presence. With no major capexinvestment, brand owners can leverage the benefits of this new option that is trending inaseptic packaging.

“ASEPTO is uniquely positioned and has all the capabilities for strengthening the market share of beverage manufacturers around the world, especially large markets like China. Holography has not yet been explored by the Chinese. Our dynamic range of holographic packs, which is our USP, has the ability to grab a substantial market share in this segment,” Mr. Sharma added.

Talking about exhibiting the brand and its unique concept successfully at the event, Mr.Ashwani Kumar Sharma, President and CEO of New Business Initiatives, Uflex Limited,said, "This show, considered to be the carnival of processing and packaging technologyindustry will help us showcase ASEPTO's holographic excellence in the untapped Chinesepackaging market. We want to make a dent in the market by reaping the first-moveradvantage. Apart from that we are a total system supplier providing packaging material andfilling machines."

The eye-catching holographic pack was extremely appreciated for the fact that it holds thepotential to escalate a brand's sales growth based on the differentiation it would create overthe counter at retail stores and hypermarkets. Holography in packaging is a novel concept,which gives an edge to an existing line of products/brands and, simultaneously, helpscompanies launch new line of products/brands to upscale their product portfolio. "Holographyis a new concept in packaging, which will be enjoyed by the brand owners. I am extremelyproud to say that Uflex presents, through ASEPTO, quality packaging solution to the industry,which has been recognized globally with all the international certifications to its credit, suchas BRC, FDA, Halal and FSC certifications. I firmly believe that our holography packs will helpus progress business relations in foreign markets since we are delivering on quality innovationpromise and standards that brand owners are seeking out, and our product is on a par withglobal standards," Mr. Sharma elaborated.

Propak China showcased Uflex and ASEPTO's core strength of innovation courtesythe holography application in aseptic packaging to the world. A total of 16 countries visited theexhibition, with event participation from SSE Asia-20%, China-60%, the Middle East-10%,Africa-5% and Europe-5%. The overall footfall in the Uflex boothwas extremely impressiveand generated several business enquiries.

About Uflex:

Uflex is India's largest multinational flexible packaging materials and Solution Company and an emerging global player. Since its inception backin1985, Uflex has grown from strength to strength to evolve as a truly Indian Multinationalwith consumers spread across the world. Uflextoday hasstate-of-the-art packaging facilities at multiple locations in India with installed capacity of around100,000TPAandhas packagingfilmmanufacturingfacilities in India, UAE, Mexico Egypt, Poland and USA with cumulative installedcapacity in excess of 337,000 TPA.

All Uflex plants are accredited with ISO 9001, 14001, HACCP & BRC certifications. Uflex caters to markets spanning across the globe in over 140countries like USA, Canada, South American countries, UK and other European Countries, Russia, South Africa, CIS, Asian and African nations.Integrated within its core business profile are allied businesses like Engineering, Cylinders, Holography and Chemicals which further give Uflex asuperior edge above competition.

Uflex Limited closed 1.77% up at Rs 252.55

More from Myequity