Uflex's Waterless Internet Flower Packaging Adjudged Diamond Finalist Winner at Dow's 2018 30th Awards for Packaging Innovation

Deepthi | Myequity news | Date : 12-09-2018 13:45:00 IST

Waterless Internet Flower Packaging, a remarkable breakthrough in packaging of Flowers by Uflex, has been announced as Diamond Finalist Winner at the 2018 30th Awards for Packaging Innovation by The Dow Chemical Company (Dow). This award recognizes the packaging industry's top achievement in innovative packaging design, material, technologies and processes.

Waterless Internet Flower Packaging, developed by Uflex, has been becoming increasingly popular among global flower companies for the myriad benefits that it brings to the table. It works on the principle of Active Modified Atmospheric Packaging (AMAP) through Flexfresh, a special patented polymeric film, offering shelf-life extension solution for fresh fruits, vegetables and flowers. The special film is the first 100% biodegradable film that maintains the hydration of flowers during transpiration, thus creating a closed loop system. Flowers are put to slow respiration mode by reducing the oxygen availability preventing excess oxidation and dehydration. The film keeps the flowers breathing in hydrated oxygen and releases excess humidity keeping them touch dry. The flowers thus can go without water for a significant number of days as the humidity is fed back and continues to breathe in the modified atmosphere.

On winning the Dow 2018 30th Awards for Packaging Innovation, N Siva Shankaran, Vice President, Flexfresh at Uflex Ltd. said, "Our entry complied with all three critical judging parameters of the award - technological advancement, sustainability and enhanced user experience. By offering the longest shelf life coupled with the sustainable solution, we foresee that Flexfresh is serving to be a boon for flower companies across the globe. The uniqueness of this film is that it is adapted to the living conditions of the flowers. We are introducing similar concepts in other markets and you will see them across geographies soon."

Delighted at the recognition accorded to Uflex, the company's Chairman & Managing Director Ashok Chaturvedi added, "Uflex has taken the lead as more supermarkets come under pressure to eliminate plastics from their counters. In a bid to cater to ever changing consumer demands coupled with eco-friendly solutions, this technology is a major shot in the arm for e-commerce companies that enables florists and retailers to stock up large inventory thereby leading to enormous savings. A third-party validation by a Dutch Flower Quality Evaluation Company earlier had also revealed that our technology allowed them to serve their consumers better, thereby reducing wastage and passing on the benefits to their customers".


Dow's 2018 30th Awards for Packaging Innovation successfully continues the DuPont Awards for Packaging Innovation program, which is the industry's longest running independently judged packaging awards program. The judging panel featured experts with diverse backgrounds, providing global perspectives across design, engineering, retail, converting and academia. The judges evaluated more than 200 entries from companies in 30 countries.

"Dow received hundreds of very strong submissions that collectively demonstrate a deep global commitment to serving consumer needs and addressing worldwide challenges. Waterless Internet Flower Packaging by Uflex is helping to drive the packaging industry forward", said Diego Donoso, Business President for Dow Packaging & Specialty Plastics.

About Uflex:

Uflex is India's largest multinational flexible packaging materials and Solution Company and an emerging global player. Since its inception back in 1985, Uflex has grown from strength to strength to evolve as a truly Indian Multinational with consumers spread across the world. Uflex today has state-of-the-art packaging facilities at multiple locations in India with installed capacity of around 100,000 TPA and has packaging film manufacturing facilities in India, UAE, Mexico Egypt, Poland and USA with cumulative installed capacity in excess of 337,000 TPA. Some of Uflex's clients on the global turf include P&G, PepsiCo; Tata Global; Mondelez, L'Oreal, Britannia, Haldiram's, Amul, Kimberly Clark, Ferro Rocher, Perfetti, GSK, Nestle etc.


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