TVS Motor Company rolls out the 50,000 unit of the BMW 310cc series motorcycle

Deepthi | Myequity news | Date : 13-12-2018 14:45:00 IST

TVS Motor Company rolled out the 50,000 unit of the BMW 310cc motorcycle today. The motorcycle was rolled out from the Hosur plant of the company in the presence of Dr. Markus Schramm, Head of BMW Motorrad, and Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company.

In April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic partnership to manufacture sub-500cc motorcycles for the globe. This collaboration has resulted in the launch of three products on the 310cc platform namely BMW G 310 R, BMW 310 GS and TVS Motor Company’s TVS Apache RR 310.

Commenting on this milestone, Mr. KN Radhakrishnan, Director & CEO, TVS Motor Company, said, “Today is a significant milestone in our journey with BMW Motorrad. Over the course of this six-year partnership, we have had an opportunity to create a common learning platform for both the companies resulting in the creation of aspirational products for the global market. It is heartening to see BMW’s foray into sub 500cc segment meet with positive response across the globe. We are delighted to be a part of this success story.”


Adding to that, Dr. Markus Schramm, Head of BMW Motorrad said, “Six years back, we took a crucial step with the decision to enter into the sub 500cc category in partnership with TVS Motor Company. In them, we found a perfect partner who has always stood for high quality and technology. We are delighted that we are rolling out the 50,000 unit of our 310 series motorcycles in less than two years. This reaffirms our decision to offer BMW Motorrad quality- led premium products for the sub 500cc segment.”

The exports for these two BMW Motorrad models, BMW G 310 R and BMW 310 GS, commenced in December 2016 and today, they are being offered in more than 90 countries.

About TVS Motor Company:

We are a reputed two and three-wheeler manufacturer, and the flagship company of the TVS Group. It takes pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. It endeavours to deliver the most superior customer experience at all its touch points across 60 countries. It’s the only two-wheeler company to have received the prestigious Deming Prize.


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