TVS Motor Company launches TRU4 KRAAFT engine oil in association with IOCL

Deepthi | Myequity news | Date : 30-11-2018 14:40:00 IST

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers in the world, today announced the launch of new engine oil, TRU4 KRAAFT, for the Indian market. TRU4 KRAAFT oil, semi synthetic engine oil, has been introduced in association with Indian Oil Corporation Limited (IOCL). The TRU4 KRAAFT boasts of a well-balanced engine oil formulation and aims to enhance the smoothness of the engine thus enhancing riding comfort.

Commenting on this, K Venkateswarlu, Senior Vice President – Parts Business, said “We understand the criticality of a having a well-balanced engine oil formulation to extend the health of the vehicle. With TRU4 KRAAFT, we have created a product which enhances engine durability and assures maximum fuel economy. The product has undergone rigorous testing to meet relevant standards. We believe that when the customers experience its first-hand benefits, the oil will find wide acceptance across the aftermarket.”

TRU4 KRAAFT oil boasts of a thermal oxidation which resists application temperatures beyond 140 degree Celsius to mitigate thickening tendency of the oil. Further, the formulation can disperse and keep sludge deposits away from the critical locations of the engine to ensure the cleanliness of the engine. The friction modifiers added in the formulation aid smooth clutch operation thus keeping the clutch durable. This ensures that the gears are protected against pitting and noise with the minimum viscosity variations enhancing engine durability.

TRU4 KRAAFT engine oil will be distributed through the IOCL distributors and retail networks across the country. It is available in the packaging of 900 ML and 1 Litre.

About TVS Motor Company

It’s a reputed two and three-wheeler manufacturer, and the flagship company of the USD 7 billion TVS Group. Rooted in its 100- year legacy of Trust, Value, Passion for Customers and Exactness, it take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. It endeavors to deliver the most superior customer experience at all our touch points across 60 countries.

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