TVS Motor Company bets big on Philippines with new product launches

Deepthi | Myequity news | Date : 15-08-2018 14:30:00 IST

TVS Motor Company today launched two new products for the Philippines market – TVS Dazz and TVS King. Developed to meet Euro 3 standards, TVS Dazz is an exciting 110cc scooter while TVS King is a 200cc three-wheeler offering designed to be the perfect passenger carrier.

Commenting on the occasion, Mr. KN Radhakrishnan, President & CEO, TVS Motor Company said, “TVS Motor Company is synonymous with quality and class-leading technology across the 60 countries we operate in and our approach in Philippines is aligned to the same ethos. We have been present in the country since 2016 and the market has responded positively to our diverse offerings ranging across Underbones, Backbone solo and Business Backbone. The launch of TVS King and TVS Dazz has opened two new segments for us and we are confident that both products will be well-received by the rapidly growing market.”

Elaborating on the launch of the new products in the market, Mr. R Dilip, Senior Vice President, International Business, TVS Motor Company said, “We are delighted to launch two new products in the Philippines market today as both offerings have been designed to suit specific customer requirements in the country. TVS King, our premium state-of-the-art three- wheeler offering is an amalgamation of durability, comfort and convenience and is targeted at the tricycle passenger carrier market for both Government units as well as personal transport. The TVS Dazz, on the other hand, is a powerful 110cc scooter designed for the modern commuters who seek a practical as well as stylish offering. Our commitment to our customers extends to providing full-time after sales-service support as well as innovative programs such as TVS Experience camps which run across the country.”

With the addition of two new products TVS Dazz and TVS King, TVS Motor Company’s robust portfolio in the country also boasts of two-wheeler brands such as Underbones - TVS Neo XR 110cc and TVS Rockz 125cc, Backbone Solo – TVS Apache 180, TVS Apache 200 Fi, Business Backbone – TVS Max 4R 125cc, Scooter segment - TVS XL 100

About TVS Motor:

TVS Motor Company ranks amongst the top ten two-wheeler companies in the world, and the flagship company of the USD 7 billion TVS Group. It is one of the leading two-wheeler and three-wheeler exporters in India, distributing to over 60 countries, making internationally aspiration products of the highest quality through innovative and sustainable processes. It’s the only two-wheeler company to have received the prestigious Deming Prize and has been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive three years.

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