Tata Consultancy Services Launches a New Brand Identity for its Research, Innovation and Digital Business Transformation Offerings

TCS Pace Ports as Physical Hubs for Collaborative Experimentation with Customers on Disruptive Ideas, Technologies, Solutions, Processes, Tools, and New Business Models

Deepthi | Myequity news | Date : 30-11-2018 10:00:00 IST

Tata Consultancy Services launched TCS Pace™, a new brand identity for its research, innovation and digital transformation services that are at the core of customers' Business 4.0™ journeys. With the new brand, TCS strengthens its positioning as an innovation partner to forward-thinking enterprises across the world.

In the age of Business 4.0, customers need to continuously and sustainably innovate to gain a competitive advantage. TCS Pace promises measured, continuously optimized innovation that expends energy and resources intelligently. It will help enterprises to steadily build competitive differentiation and set the pace for the rest of players in their industry. This new extension of the TCS brand comes with its own logo, with bold lettering that represents steadiness and certainty, and a wave within the stylized 'A'to symbolize the fluidity and dynamism of innovation.

"Brands are defined by the experiences they create and the value generated for their customers. TCS Pace brings together the best of TCS' advanced research, solutions, experiential offerings, and digital customer engagements under one umbrella," said Rajesh Gopinathan, CEO and Managing Director, TCS. "As we become the preferred innovation partner for our customers, we are building unmatched capabilities to ensure that our customers are best positioned to deliver an unprecedented wave of innovations, fulfill rapid demand life-cycles and exceed customer expectations."


"We are living in an age of opportunity for exponential growth, coupled with the threat of drastic disruption as technologies change, touchpoints multiply, and new competitors emerge," said Krishnan Ramanujam, President of Business & Technology Services, TCS. "We view digital transformation as a marathon and not just a sprint. TCS Pace will help our customers pursue innovation at a steady clip and pace themselves on their transformation journeys."

On the ground, TCS Pace will translate into physical TCS Pace Port™ hubs, which will have flexible modular spaces featuring innovation showcases, Co-Innovation Network (COIN™) start up accelerators, TCS Think Spaces, academic research spaces, and agile workspaces. They will ignite collaborative experimentation, research, rapid product prototyping, and continuous learning alongside customers, partners, academia, and analysts- pushing current boundaries and driving business transformations through the application of cutting edge digital technologies.

The comprehensive and creative processes used in each TCS Pace Port will guide TCS' customers through the discovery, definition, refinement, and delivery phases of innovation. The Pace Ports will allow for greater agility, speed, creativity, impact, and scalability to realize customers' digital transformation journeys- in order to stay firmly ahead of ongoing market shifts and customer needs.

The first wave of TCS Pace Ports will launch in Tokyo in late 2018 and thereafter in New York and Toronto in 2019.

About Tata Consultancy Services Ltd (TCS)


Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world's largest businesses in their transformation journeys for the last fifty years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions.


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