Stay Fit with Go Protein Power

Deepthi | Myequity news | Date : 02-11-2018 10:15:00 IST

Parag Milk Foods Ltd, leading manufacturer and marketer of dairy-based branded foods in India, recently launched Go Protein Power, a protein product in the health and nutrition category.

Go Protein Power is a 100% vegetarian protein that is made in India. It contains easily digestible protein made from cow’s milk which helps in building lean muscle as well as repairs muscle and tissue. It is quality tested at every stage and hence, poised to be of high quality and purity. It is currently available in Mumbai in packs of 200 grams & 400 grams.

Devendra Shah, Chairman, Parag Milk Foods Ltd. said, “Go Protein Power is a milk based protein with the essential components such as nutritional value, taste and texture that make up a protein supplement. The high quality of ingredients is what sets the product apart from the brands that are currently available in the market. With changing lifestyles, there is growing interest towards nutrition and consumers are becoming increasingly health conscious. We now have Go Protein Power which is a source of better protein that will help consumers meet their optimal nutrition intake despite today’s busy lifestyle.”

He further added, “Our go-to-market strategy is in place with an emphasis on reaching out to nutrition supplement stores, pharmacies, modern retail stores and e-commerce portals. The marketing plan has been put in place which will kick off immediately once our initial distribution is completed. Our endeavour is to build an ‘Healthy & Active Society’ through Go Protein Power.”

About Parag Milk Foods Ltd:

Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a pan- India presence. It has its own manufacturing facilities with in-house technology which are strategically located at Manchar in Maharashtra, Palamaner in Andhra Pradesh and Sonipat in Haryana. It sells 100% cow’s milk products which are healthy and nutritious. Under brand “Gowardhan”, It offers traditional products like Ghee, Dahi, Paneer etc. while under brand name “Go” we offer products like cheese, UHT milk, buttermilk, lassi, yoghurt etc. “Pride of Cows”, the flagship brand of Parag Milk Foods was introduced with a proposition of Farm to Home concept targeted towards customers seeking premium quality cow milk.

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