Parag Milk Foods Ltd. strengthens its Heath & Nutrition portfolio by launching 5 new variants

Deepthi | Myequity news | Date : 11-12-2018 15:00:00 IST

Parag Milk Foods Ltd, leading manufacturer and marketer of dairy-based branded foods in India, launched Avvatar Advanced Mass Gainer, a product specially designed for weight gain. Made from 100% fresh cow’s milk, Avvatar Advanced Mass Gainer provides the consumer with a healthy balance of the freshest blend of protein and carbohydrates along with vital vitamins and minerals that helps gain mass the right way.

1st Mass Gainer in India to be certified by Informed Sports from a WADA approved lab in UK confirming that it is free of banned substances, making it a perfect product for both consumers and athletes alike. Two scoops of 60g offers 45.6g of protein in the mass gainer segment along with 122g carbohydrates. It’s enriched with 21 vital vitamins and minerals to enable the right kind of growth. Contains the right blend of Protein-Carb Matrix – Maltodextrin, Whey Protein Concentrate and Isolate and Dextrose, which is specially designed for Indian consumers after understanding Indian dietary patterns.

Devendra Shah, Chairman, Parag Milk Foods Ltd.
said, “Whey protein, is a by-product that is formed during the manufacturing of cheese. Through innovation in the cheese category, the company has garnered a ~35% market share which has helped us strengthen our value added products (VAP) category that made up two-thirds of our overall revenue in FY18. The launch of Advanced Mass Gainer under the existing brand Avvatar is a strategic push for expanding the company’s VAP category, specifically the health and nutrition portfolio that we have identified as a key growth driver.”


Besides the introduction of a new variant in the Avvatar portfolio, the company has also added several new flavours and pack sizes. The product is available in the flavours Café Mocha, Belgian Chocolate, Vanilla, Café Frappe, and Banana and pack sizes of single serving, 1 kg, 1.5 kg, 2.27 kg, 3 kg and 4.5 kgs to cater to the varied customer taste, convenience and utility. Currently, the product is available across India.

About Parag Milk Foods Ltd:

Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a pan- India presence. It has its own manufacturing facilities with in-house technology which are strategically located at Manchar in Maharashtra, Palamaner in Andhra Pradesh and Sonipat in Haryana.


More from Myequity