Parag Milk Foods launches Gowardhan ‘Kesar Dahi’

Deepthi | Myequity news | Date : 25-09-2018 11:40:00 IST

Parag Milk Foods Ltd., today launched the ‘Kesar Dahi’ – a premium product under the Gowardhan brand. The launch of Gowardhan Kesar Dahi, flavoured curd made from rich and natural kesar (saffron), is an effort towards expanding the dahi portfolio.

Gowardhan Kesar Dahi is made from 100% cow’s milk and has an authentic saffron taste to meet consumer’s evolving taste and needs. It is natural as it does not contain added preservatives or artificial colours. It will be available in pack sizes of 80 gm and 200 gm for Rs. 15/- and Rs. 30/-.

Commenting on the launch, Ms. Akshali Shah, Sr. VP. Strategy Sales & Marketing, Parag Milk Foods Ltd. said, “With the launch of Gowardhan Kesar Dahi, the Company is strengthening its fresh products category and aims to target those consumers who seek a superior quality product at an affordable rate. Post the launch of Mishti Doi, we are now launching Kesar Dahi, an additional flavour in the dahi portfolio under the healthy dessert category. The Company has been consistently delivering international quality dairy products and this launch is an effort in that direction.”

About Parag Milk Foods Ltd:

Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a pan- India presence. Its manufacturing facilities are located at Manchar in Maharashtra and Palamner in Andhra Pradesh.

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