Parag milk commences manufacturing at acquired Plant in Sonipat, Haryana
Shalini | Myequity news | Date : 01-08-2018 1:45:00 IST
Parag Milk Foods Ltd., with leading brands “Go”, “Gowardhan”, “Pride of Cows”, “Avvatar”, “Topp Up”, “Slurp” and “Milkrich” has today announced that the company will becommencing manufacturing at the Sonipat plant in Haryana by end of this week.Post the acquisition of Danone Foods and Beverages India Pvt Ltd., the local entity of French dairy firm Danone SA’smanufacturing facility, the company has completed all regulatory requirements and would sooncommence the supply of Fresh Curd to the nearby markets of Delhi-NCR.
The acquisition of Danone’s manufacturing facility is a strategic investment in strengthening the company’s fresh category distribution in the North and East regions of India. This will also benefit usby being closer to the end consumer and increase our customer base in these regions.
In the following weeks, company is planning to refurbish the new facility with additional amenities by installing processing units for pouch milk, flavoured milk, pouch butter milk, cup curd, misthi doias well as expand the existing yoghurt facility and began to supply theses products to North and East markets as well.About Parag Milk Foods Ltd:
Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a pan-India presence. We have our own manufacturing facilities with in-house technology which arestrategically located at Manchar in Maharashtra and Palamner in Andhra Pradesh.
We sell 100% cow’s milk products which are healthy and nutritious. Our integrated business model and strong R&D capabilities has helped us emerge as the leader in innovation.
Our dairy farm, Bhagyalaxmi Dairy Farm Private Limited house more than 2,000 Holstein Friesian cows,with a mechanized milking process. Under brand “Gowardhan”, we offer traditional products likeGhee, Dahi, Paneer etc. while under brand name “Go” we offer products like cheese, UHT milk, chaas, lassi, yoghurt etc.
“Pride of Cows”, the flagship brand of Parag Milk Foods was introduced with a proposition of Farm to Home concept targeted towards customers seeking premium quality cow milk. The Company alsoforayed into dairy based beverages with the launch of “Topp Up” and “Slurp” - a mango drink with a dash of milk. Recently the Company has also ventured into B2C segment for Whey Protein with thebrand Avvatar – India’s 1st 100% vegetarian whey protein, first of its kind manufactured in India.
Our goal is to become the largest dairy FMCG company that emphasizes on health and nutrition to consumers through innovation.
Parag Milk Foods Ltd closed 3.70% up at Rs 305.50