Parag Milk Foods Ltd. expands its footprint in North India by launching Gowardhan

Deepthi | Myequity news | Date : 28-08-2018 11:35:00 IST

Parag Milk Foods Ltd., today announced the launch of fresh milk made from 100% cow’s milk under the brand Gowardhan in the Delhi NCR region. The fresh milk will be supplied from the recently acquired Sonipat Plant from Danone Foods and Beverages Pvt Ltd. Along with Delhi NCR, the company also plans to reach out to the neighboring regions within 250-300 km radius of the Sonipat plant. North India presence will further strengthen the company as the largest player in the Indian private dairy sector involved in the procurement, manufacturing, marketing and distribution of products produced exclusively from pure and fresh cow’s milk.

Commenting on the acquisition, Mr. Devendra Shah, Chairman, Parag Milk Foods Ltd. said, “With our recent acquisition of Danone’s facility in Sonipat, we have commenced the operations with pouch milk supply under our Gowardhan brand. North is one of the priority markets for Parag Milk Foods and we are targeting to garner 10% market share in the region. Dairy products consumption is the highest in this region and the initiative will allow us to make the goodness of cow’s milk reach Delhi NCR and neighbouring regions.”

In the coming weeks, along with fresh milk production, the company will also upgrade the new facility with additional amenities for the supply of curd, buttermilk and yogurt. Thereon, the company will begin to supply these products to the North and East markets from the Sonipat plant.

About Parag Milk Foods Limited:

Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a pan- India presence. We have our own manufacturing facilities with in-house technology which are strategically located at Manchar in Maharashtra and Palamner in Andhra Pradesh. It sells 100% cow’s milk products which are healthy and nutritious. Our integrated business model and strong R&D capabilities has helped us emerge as the leader in innovation.

Its dairy farm, Bhagyalaxmi Dairy Farm Private Limited house more than 2,000 Holstein Friesian cows, with a mechanized milking process. Under brand “Gowardhan”, it offers traditional products like Ghee, Dahi, Paneer etc. while under brand name “Go” it offer products like cheese, UHT milk, chaas, lassi, yoghurt etc.

“Pride of Cows”, the flagship brand of Parag Milk Foods was introduced with a proposition of Farm to Home concept targeted towards customers seeking premium quality cow milk. The Company also forayed into dairy based beverages with the launch of “Topp Up” and “Slurp” - a mango drink with a dash of milk. Recently the Company has also ventured into B2C segment for Whey Protein with the brand Avvatar – India’s 1st 100% vegetarian whey protein, first of its kind manufactured in India.

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