Orient Electric Partners With De’Longhi Group
Deepthi | Myequity news | Date : 27-11-2018 18:35:00 IST
Orient Electric Limited has entered into a strategic partnership with De'Longhi Group, Italy. This partnership paves way for the entry of three international premium small appliances brands in India - De'Longhi, Kenwood and Braun. Orient Electric Limited will have exclusive rights to market and sell these brands in India. About De’ Longhi Group:
About Orient Electric Limited:
Orient Electric Limited (OEL) is part of the diversified Indian conglomerate CK Birla Group. It is one of the leading consumer electrical brands in India with a diverse portfolio of fans, lighting, home appliances and switchgears.
The company was founded by the De'Longhi family in 1902 as a small industrial parts manufacturing workshop. The company incorporated in 1950. Historically a major producer of portable heaters and air conditioners, the company has expanded to include nearly every category of small domestic appliances in the food preparation and cooking, as well as household cleaning and ironing, segments.