Nestle India Forays into Dips Segment with the Launch of MAGGI Dip & Spread

Deepthi | Myequity news | Date : 25-09-2018 12:50:00 IST

Nestle India today launched MAGGI Dip & Spread. The low fat yogurt based dip and spread from Nestle has been conceptualized basis in-depth consumer research. MAGGI Dip & Spread contains almost 80% yogurt with less than 3% fat making it a very healthy and tasty option for variety of food pairings.

Commenting on the launch, Arvind Bhandari, General Manager, Dairy, Nestle India, said, "It is our endeavor to constantly innovate and offer consumers convenient ways to make delicious and healthy food. Yogurt based low fat MAGGI Dip & Spread is an entirely new category for us which will offer consumers a whole new experience. The increasing eating-out culture and aspiring India's growing appetite for global cuisines are leading to the trend of cooking unconventional and international dishes at home. We would like to tap this opportunity and emerge as a significant player in the segment with promise of convenience, health and exotic taste of dip and spread with different food types. "

The new range will be available in two exciting flavors Cheese Garlic and Jalapeno Salsa. Each of these unique flavors has been specially created for the Indian palate. Yogurt based dip & spread signifies the emergence of a new category in the seasoning segment in India and has started witnessing a high consumer demand.

About Nestle India:

Nestle India is a subsidiary of NESTLÉ S.A. of Switzerland. With eight factories, 4 branch offices and a large number of co-packers, it provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The products offered by Nestlè in India range across categories such as milk and nutrition, chocolates and confectionary, beverages and prepared dishes and cooking aids.Some of the famous brands of the company are Nescafe, Nestlè Everyday, Sunrise, Maggi, Kitkat, Milkybar, Milkmaid, Nestea, Munch, Bar one, Polo and many more.

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