Nestle India Introduces ‘EVERYDAY Chai Life’
Deepthi | Myequity news | Date : 10-12-2018 11:50:00 IST
Nestle India introduced EVERYDAY Chai Life- a retreat for all tea lovers. Nestle EVERYDAY Chai Life offers unique experiences in three flavors- Desi Masala, Saffron & Cardamom, Ginger and Lemongrass. The instant chai will be available in convenient 'sachet' and easy to carry 'sachet in a cup' formats.
With consumers looking for hot options to beat the winter chill, Nestle EVERYDAY Chai Life makes that perfect cup of tea that'll transfer them into a premium, immersive experience. To relish this perfect instant chai, just add hot water to the premix and reconnect with what truly matters in life.
Speaking at the launch of Nestle EVERYDAY Chai Life Arvind Bhandari, General M anager, Dairy, Nestle India, said "We truly believe that a perfect cup of tea can magically reconnect you with what matters in life, transforming everyday tea moments into meaningful reconnections and conversations. With this latest innovation Nestle India continues its journey as a pioneer by redefining the mode of consumption to deliver 'consumption on the go' for today's consumers."
NESTLE EVERYDAY Chai Life 'sachet' and 'sachet in a cup' will be priced at INR 20 and INR 30 respectively and will be available both in-store as well as on e-commerce platforms. About Nestle India:
Nestle India is a subsidiary of NESTLÉ S.A. of Switzerland. With eight factories, 4 branch offices and a large number of co-packers, it provides consumers in India with products of global standards and is committed to long-term sustainable growth and shareholder satisfaction. The products offered by Nestlè in India range across categories such as milk and nutrition, chocolates and confectionary, beverages and prepared dishes and cooking aids.Some of the famous brands of the company are Nescafe, Nestlè Everyday, Sunrise, Maggi, Kitkat, Milkybar, Milkmaid, Nestea, Munch, Bar one, Polo and many more.