NDTV and Taboola sign 5-year Exclusive Deal worth more than INR 300 crores

Deepthi | Myequity news | Date : 21-12-2018 10:40:00 IST

NDTV has struck an unprecedented five year deal with Taboola, the world’s largest content discovery platform. The five year deal lies NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than INR 300 crores for NDTV Convergence, making if one of the largest deals not just for digital content but for the media space in its entirely.

“Like NDTV, Taboola operates with the user at the centre of its universe which is what makes this such a natural fit,” said Suparna Singh, CEO of the NDTV Group. “Taboola’s energy and innovation allow us to enlarge our own goals; we share their pride and excitement in learning, redefining, and then recreating all over again. And this deal proves that Brand NDTV remains unchallenged and the go-to for world-class companies.”

The new partnership is vastly north of the last NDTV—Taboola arrangement that lasted three years and was worth INR 100 crores based on traffic projections.

NDTV.com has 200 million uniques (source: Google Analylics, Oclober 2018), making it India’s largest news website and the 23rd-largest in the world, ahead of Washington Post, Huffington Post and others (source: Similar Web, Unique Visitors for News and Media Category, October 2018).

This is the largest deal that Taboola has ever signed in the APAC region. Taboola uses its presence on sites like NDTV lo recommend content from across the internet to the audience and to offer highly-personalized native advertising.

“The growth of the mobile internet in India is skyrocketing, and with over half a billion smartphone users, its mobile adoption is second only to China. Mobile users are continually looking for those ‘moments of next,’ and publishers such as NDTV are well positioned to deliver a dynamic, personalized content experience to their readers,” said Adam Singolda, founder and CEO of Taboola. “We are humbled that NDTV, our oldest and largest partner in India, has made a long-term, five year commitment to joint innovation in this most exciting market.”

About NDTV Convergence

NDTV Convergence, the digital arm of NDTV group. It owns and operates the flagship portal www.ndtv.com and all other digital properties of the NDTV Group including the award winning and hugely popular NDTV App.

About Taboola

Taboola is the leading discovery platform, serving over 450 billion recommendations of articles, blogs, videos, products and apps to over one billion unique users even/month on thousands of premium sites and mobile carriers. Partners include: USA TODAY, Huffington Post, MSN, Business Insider, The Independent, Welt, L’Express and The Weather Channel. A global company with local service touch points, Taboola is headquartered in New York City with offices in Los Angeles, London, Tel Aviv, New Delhi, Bangkok, Sao Paulo, Mexico City, Beijing, Shanghai, Istanbul, Seoul, Sydney and Tokyo.

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