Mahindra launches the Alturas G4, a luxury SUV to redefine the high-end SUV segment

Deepthi | Myequity news | Date : 24-11-2018 21:50:00 IST

Mahindra & Mahindra Ltd. (M&M), a part of the US $20.7 billion Mahindra Group, today launched its eagerly awaited high-end SUV, the Alturas G4. From its imposing exteriors to its premium interiors, every detail in the Alturas G4 has been finely crafted. With advanced high-tech features and unmatched safety equipments, the Alturas G4 is all set to create a new benchmark in the high-end SUV segment. It will be available at Mahindra dealerships across India starting November 26, 2018 at an attractive launch price of Rs. 26.95 lacs (ex-showroom) for the 2WD variant.

Speaking at the launch, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd said, "The launch of the Alturas G4 is a significant moment in the automotive journey of Mahindra which will take the brand to the next level. With the Alturas G4, we have decided to adopt an endorsed brand strategy which will heighten brand desirability & aspiration. The product is the epitome of luxury in every sense. Therefore we believe the Alturas G4 aptly redefines royalty which is also its positioning."

Rajan Wadhera, President — Automotive Sector, Mahindra & Mahindra Ltd., mentioned, "The Alturas G4, with its excellent proposition of imposing design, exquisite interiors, state-of-the-art technology, exhilarating performance and unmatched safety, all at an attractive price point, is poised to redefine the high-end SUV segment. It is our most luxurious offering and comes with a host of technology & safety features such as the 3D Around View Camera system, Easy Access Mode, Ventilated Seats, many of which are not available in vehicles at a similar price range."

Alturas G4:

•Bold & Imposing design with chrome front grille, HID headlamps with LED DRLs, 45.72 cm (18") diamond cut alloy wheels, LED fog lamps with cornering lamps, LED tail lamps and dual tone roof rails

•Luxurious tan and black interiors with quilted Nappa leather upholstery, award-winning ergonomic seat design, Easy Access Mode, Memory Profile for Driver seat & ORVM, Dual Zone Fully Automatic Temperature Control, Ambient Mood Lighting, Ventilated front seats and Electric Sunroof

•Advanced high-tech features like 3D Around View Camera system, Smart Powered Tailgate, 20" Touchscreen Infotainment system with Android Auto & Apple CarPlay, a 7" 3-mode TFT LCD cluster, Electronic Parking Brake with auto-hold and auto-tilting ORVMs when in reverse.

•Powerful 2.2 litre, 4-cylinder engine producing 133.1 kW (178 BHP) of power and 420 Nm of torque. It comes with the Mercedes-Benz 7- speed Automatic Transmission in both variants.

•Unmatched safety with features like 9 Airbags, Electronic Stability Program (ESP), Hill Start Assist (HSA), Active Rollover Protection (ARP), Traction Control System (TCS), Hill Descent Control (HDC). High- strength steel quad frame structure which offers an added layer of protection.

The Alturas G4 would be exclusively available through separate high-end showrooms within the existing Mahindra 'World of SUVs' dealerships. These outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive high-end experience for customers. All Alturas G4 customers will have access to exclusive Relationship Managers to cater to their requirements, which is another segment first. Available in 2 variants — 2WD and 4WD, and 5 colours — Napoli Black, Pearl White, Dsat Silver, Regal Blue and Lakeside Brown.

With the Alturas G4, Mahindra will also introduce a new premium loyalty program, Purple Club+. This will be a first-in-category loyalty program that will enable customers to earn and redeem points, based on engagements with the Mahindra brand.

About Mahindra:

The Mahindra Group is a USD 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world'slargest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

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