Mahindra Launches the Stylish & Thrilling New XUV300
Deepthi | Myequity news | Date : 14-02-2019 14:50:00 IST
Mahindra & Mahindra Ltd. (M&M), a part of the US $20.7 billion Mahindra Group, today launched its highly-anticipated new SUV, the XUV300 (pronounced as XUV 3 double ‘Oh’) at an ex-showroom starting price of Rs. 7.90 lac for the Petrol W4 variant and Rs. 8.49 lac for the Diesel W4 variant (one price applicable across India).
The XUV300’s head-turning, cheetah-inspired design, ‘fun-to-drive’ performance, best-in- segment safety features, first-in-segment hi-tech features and class-defining interiors, make it an exciting & comprehensive package. It will be available in both petrol and diesel engine options.
The XUV300 comes in 3 variants W4, W6 and W8, and one optional pack on the W8 variant. It is available in 6 monotone colours & 2 dual tone colours: Red Rage, Aqua Marine, Sunburst Orange, Pearl White, Napoli Black, D-Sat Silver, Dual Tone White roof on Red Rage and Aqua Marine (only on W8 optional pack).
According to Anand Mahindra, Chairman, Mahindra Group, “The XUV brand when launched in 2011 was an inflection moment in our automotive journey. Today, as we launch the XUV300, we take the aspirational levels higher. Based on the X100 platform of SsangYong, the XUV300 is a true blue global product which combines Korean technology with Indian innovation and finesse. The XUV300 would appeal to all, specially today’s millennial, who would cherish the vehicle’s fun- to-drive nature.”
Speaking at the launch, Dr. Pawan Goenka, Managing Director, M&M Ltd. said “The XUV300 is our latest offering in the next generation of aspirational Mahindra vehicles, after the Marazzo and the Alturas G4. XUV300 represents a bold new direction for our automotive products, one that offers our customers unmatched quality and a truly refined user experience. The XUV300 is an all-new product that is built on a global platform that will delight customers.”
Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., mentioned, “The XUV300 is poised to emerge as a winner in the compact SUV segment with its unmatched safety features, impressive drivability & ride comfort, many segment-first hi-tech features, luxurious space to seat 5 people and best-in-segment fit and finish.”
ABOUT THE XUV300
The XUV300 is a potent combination of cheetah-inspired design and breath-taking performance. Armed with free-flowing torque and nimble-footed manoeuvrability, the sheer joy of driving this SUV kicks in the moment you step on the accelerator pedal. All this, and an arsenal of best-in- segment safety and technology features, make it one of the most exciting SUVs you’ll find on Indian roads.
The XUV300 shares its platform with the SsangYong Tivoli which is a globally successful product that has sold over 2.6 lakh units in 50+ countries since its launch in 2015. The Tivoli has also received multiple safety and ergonomic awards including a Grade 1 safety award from the 2015 KNCAP (Korean New Car Assessment Program), automotive safety test.
The Mahindra Group is a federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume. It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses.