Maruti Suzuki’s new Ciaz is India’s highest selling premium sedan in first half of 2018-19.
Deepthi | Myequity news | Date : 10-10-2018 11:15:00 IST
Maruti Suzuki has sold over 24,000 units of Ciaz during April-September 2018-19.Currently, Ciaz accounts for 28.8% market share in the premium sedan segment. The new Ciaz was launched in August 2018 and has received a blockbuster customer response with over 10,000 bookings in the first month itself.
Commenting on the success of New Ciaz, Mr. R S Kalsi, Senior Executive Director, Marketing and Sales, Maruti Suzuki India, said "We are delighted with the response to the new Ciaz. Over 10,000 customers have booked the New Ciaz in the first month of its launch. The complete package of unmatched performance, bold looks, elite interiors, convenience of space and host of safety features clearly pulls the new Ciaz ahead of competition. Today, Ciaz is one of the most successful premium sedans in India. With a sale of over 24,000 units in the first half of this fiscal, Ciaz has taken the pole position in the A3+ segment this year so far. We are thankful to customers for their confidence and choice that reinforces our commitment to offer premium products.”
Ciaz since its launch had become the most popular mid-size premium sedan. Maintaining its leadership in the segment, Ciaz has sold over 234,000 units since launch. About Maruti Suzuki India Limited:
Maruti Suzuki India Limited, formerly known as Maruti Udyog Limited, is an automobile manufacturer in India. It is a 56.21% owned subsidiary of the Japanese car and motorcycle manufacturer Suzuki Motor Corporation.