Maruti Suzuki’s Swift celebrates its two million sales
Records a sales growth of 36% with dominant market share of 29% in April-Oct 2018-19
Deepthi | Myequity news | Date : 27-11-2018 11:00:00 IST
Maruti Suzuki India’s iconic brand Swift registers two million sales landmark since its first launch in India in May 2005. Swift has created a glorious legacy by being the preferred choice of the Indian customers owing to its dynamic features, global styling, sporty, solid and bold stance and power- packed performance.
India’s first premium hatchback is constantly being refreshed to match the changing aspirations of its evolving young customers. The third generation Swift launched in the Auto Expo 2018 retains its symbolic character, taking its global design language to the next level. The new Swift is engineered with the best of Suzuki’s design capabilities and is built on the innovative 5th generation HEARTECT platform. The platform gives more strength and rigidity and helps to improve the power to weight ratio, leading to better acceleration performance for a peppy and fun to drive experience.
The new Swift achieved the fastest one lakh sales bookings in less than ten weeks - testimony to the stronger connect with customers and its brand lineage. At the same time, Maruti Suzuki increased production of iconic Swift by 45% to 1.39 lakh units during April-Oct 2018-19, as against previous year. This has helped us delight our customers by reducing the waiting period of the car.
Expressing his gratefulness towards two million Swift customers, Mr. R S Kalsi, Senior Executive Director (M&S) at Maruti Suzuki India said: “Swift achieving two million sales milestone is a proud moment for all of us at Maruti Suzuki India. Brand Swift has consistently featured among the top 5 best-selling cars in India for more than a decade. This has been an extraordinary journey and at this juncture, I would like to express my gratitude to all our customers for their immense trust in the brand. The success is strongly associated with Swift’s dynamic performance, advanced design and technology, reliability, durability and best-in- class fuel-efficiency that characterize Maruti Suzuki’s DNA. With increased output aimed at reducing waiting period, I would like to reinforce our commitment towards Maruti Suzuki customers.”
In line with customer needs to counter stop go city traffic, Maruti Suzuki equipped the Swift with contemporary Auto Gear Shift (AGS) technology. The convenience of AGS offered in the latest Swift avatar found quick acceptance and now contributes over 20% of Swift sales.
Owing to its distinctive appeal, Swift has been recognized globally. It has received global recognition by winning Good Design Award in 2017 operated by Japan Institute of Design Promotion and was amongst the three finalists at the “World Urban Car Of The Year 2018” About Maruti Suzuki’s Community Development Initiative:
Community Development is one of the three important pillars of Maruti Suzuki India Limited’s Corporate Social Responsibility programme – there two being in the areas of road safety and skill development. With the main objective to bring about an overall improvement in the quality of life of people residing around its manufacturing facilities, Maruti Suzuki has adopted 26 villages in Gujarat and Haryana collectively. Ensuring direct supervision and control, Maruti Suzuki’s interventions are focused to achieve results and make a meaningful impact on the lives of local people.