LINC join hands with Deli to set the ball rolling for the largest range of stationery products in India
Deepthi | Myequity news | Date : 29-10-2018 16:55:00 IST
Linc Pen has been one of India's most trusted writing instruments brand for the last four decades has entered into a partnership with Deli, the stationery giant based out of Ningbo, Zheijang, China. Line will be using its strong distribution channels to cater to market Deli products in India, answering all stationery needs. The partnership is set to begin from the month of November.
Speaking about Deli's association with Linc, Mr. Deepak Jalan, Managing Director of Linc Pen and Plastics ltd., stated, "We believe in strategic partnerships which enhance our brand portfolio and also address the needs of the market. India's stationery market revenues are projected to grow at a CAGR of 10.5% during 2018. There are a huge number of students, young population and working professionals who aspire for good stationery products along with the right writing instruments. The demand for stationery products in India is increasing rapidly because of the improved standard of living and the shift in focus from inexpensive to premium quality products.” Mr. Jalan
further elaborated, "Deli is a trusted brand across the globe. With over 2000 products in their portfolio, we plan to bring in quality products for our discerning consumers in the stationery segment which will no longer be limited with Deli coming on board.”
Deli spokesperson Ms. Amanda Wang, Managing Director of International Business
added, "linc has a market experience of over 40 years In India. The brand is respected throughout India as well as abroad. We always look for long term partnerships with brands that have strong presence in their markets and we feel this can turn out to be a bright opportunity as we begin our journey in India.”
About Linc Pen & Plastics limited:
Linc Pen & Plastics Limited is one of India's most trusted Writing Instrument brands with a global presence in over 50 countries. Linc Pens is in constant endeavour to bring out new innovative pens with unique customer friendly packaging. line Pen's manufacturing facilities are located at Serakole and Falta in West Bengal and Umbergaon in Gujarat with ISO 9001:2008 certification, guaranteeing top quality products.