Amrutanjan Heath Care Ltd signs up with Amazon to offer Amrutanjan products

Deepthi | Myequity news | Date : 27-08-2018 17:00:00 IST

Amrutanjan Health Care Ltd has has signed up with Amazon to offer the Amrutanjan range of product under PRIME which will help it to reach consumers in new geographies.

Amrutanjan enjoys 125 years of trust and confidence of consumers by touching, caring and healing and now also available online. While initiatives have been taken to strengthen distribution in the existing channels, that is wholesale, general trade, chemists and modern trade, e-commerce is also the principal area of focus for the company (management) as part of its Go to Market effort.

About Amrutanjan:

Amrutanjan was established as a patent medicine business in Mumbai in 1893 by K. Nageswara Rao Pantulu who was a journalist, social reformer and freedom fighter. The headquarters were shifted to Chennai in 1914. Amrutanjan Healthcare's main product is its pain balm. In 2002, Amrutanjan Healthcare launched a series of anti-diabetic medicines called Diakyur. In 2004, the company launched herbal mouth-fresheners under the brand name "Affair". The Amrutanjan group also includes a software company called Amrutanjan Infotech. In July 2001, Amrutanjan Infotech's call-centre began its operations. In May 2011 Amrutanjan diversified into foods, buying out Siva’s Soft Drink Pvt Ltd, a Chennai-based company which sells fruit juices under the Fruitnik brand.

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